I’m not a Bentley fan particularly, but was interested in finding out how a cult brand would enable a build your own vehicle tool using facial recognition technology. Overall I was entertained and inspired by the content, emotive design cues and structure. The app took about 10 minutes to download on our slow work broadband. As the central feature in the app, activating the facial recognition … Continue reading App review | Bentley Inspirator
This report from the CEB does a great job of bringing the emotional journey of the b2b buying to life. I recently sketch noted key findings from it to make it easier to refer to. Continue reading Buyers – what’s their story?
Serendipity is about making desirable discoveries. Without it, we wouldn’t have penicillin, the microwave or the post-it note. But can it be quantified? To find out, I went to a workshop on Serendipity In Design, led by Dr Stephann Makri. I’ll be honest. As a rational UX person I thought this was going to be high on the creative fluff spectrum. I couldn’t have … Continue reading Why serendipity is no accident
This was originally posted on We Love Digital’s blog. Empathy is our honest answer to the question, ‘Why did they do what they did?’ – Seth Godin If we don’t make the effort to understand why people behave as they do, we’re unlikely to create better designs that influence change. Once we know what our audiences believe, where they come from and what information they … Continue reading Designing for people instead of numbers
Comedy makes communicating most ideas much easier. Hence I find myself in Brighton on a sunny bank holiday Sunday at my first comedy workshop. Jill has taught and been recommended by the best, including Jimmy Carr (quite a funny man according to one attendee). Today we have a few screenwriters, a handful of amateur comedians and a few corporate types, including myself. During the next … Continue reading Jill Edwards’ comedy workshop
This article was originally featured in ‘Your Daughters Will Be Next Blog”. Designers searching for convincing images of women in the workplace may find themselves sifting through an onslaught of contrived, hilarious and downright weird photos of air brushed models pretending to concentrate. Whilst creating a campaign to inspire savvy graduates, we decided to analyse results of searches for women in a range of contexts. … Continue reading The strange parallel world of stock images