It’s the Oxford Dictionaries Word of The Year. We live in times where data can be cherry picked and shaped like plasticine, to whatever version of reality confirms an ideology. Facts no longer influence public opinion as much as emotions and opinions too. This has implications for information architects and UX researchers, who: define information hierarchies present content – which is factual or otherwise- in … Continue reading How designers might build shared meaning in the post truth era

There are several elements I appreciate in my current team. These benchmark what I’ll expect in the future, because I’ve seen them bring out the best in the people around us and the work they do. Outwards looking Being outwards looking drives true relevance. One example of this is being able to proactively strike up a dialogue with people in different teams who hold different insights and perspectives. … Continue reading The characteristics of a great UX team (for me).

This report from the CEB does a great job of bringing the emotional journey of the b2b buying to life.  I recently sketch noted key findings from it to make it easier to refer to. Continue reading Buyers – what’s their story?